The Virtual
Assistant industry has become so popular because it helps women become
entrepreneurs yet also achieve a work/life balance. Business trends forecast an
increase in service demands, start-up costs are minimal and the profit potential
is good.
Before packing up
the office cubicle and giving notice to your boss, know that becoming a virtual
assistant isn't an easy job that just anyone can do. "To become
successful, you need a good marketing strategy in addition to that you will
need a phone, PC and Internet connection." Many virtual assistants work
between 14 and 18 hours a day during the startup phase. Even after establishing
solid practices, one-third of these business owners admit to working
nontraditional hours, including weekends and holidays.
Virtual
assistants are independent entrepreneurs who work remotely and use technology
to deliver services to clients globally. Most work from their home offices and
receive their project instructions by phone, e-mail or even instant message.
Although many virtual assistants offer secretarial services, as more people
with diverse backgrounds and skills enter the ranks, virtual assistants who
specialize in such areas as marketing, graphic and Web design, IT support or
even translations are becoming more common.
Clients are most
likely to hire virtual assistants to save money or because they need help with
a temporary project. Virtual assistants
pay for their own equipment, taxes, training, healthcare and insurance. Industries most often hiring virtual
assistants include the real estate, coaching, financial services, accounting
and legal.
If you're wondering how to start
a business as a virtual assistant, here are some tips:
·
Decide just what
type of services you want to offer, and analyze your background to ensure you
have adequate experience.
·
Determine your
business niche-consider specializing in just two to three services.
·
Determine how
much time and energy you have to commit to your venture. Do you want to work
part or full time ?
·
Conduct thorough
industry research to determine a need for your services in your local area.
·
Outline who your
clients are, where they are and how to access them.
·
Do a market
analysis. Find out the needs for your niche and focus on how you'll apply that to
your business.
·
Know your
budgetary constraints-projected expenses, expected income and how long you can
"float" until your business is running successfully.
·
Prepare a
business plan and review it often to manage growth and change.
·
Examine your equipment,
software and work space to ensure they meet client needs.
·
Make sure you
have an agreement in place for clients along with rates before securing your
first client.
·
Market your
services 24/7. Just because you've built
a Web site or placed an ad in the Yellow Pages doesn't mean clients will come
knocking on your door.
You might
want to consider joining a professional organization or networking group. This
will give you the opportunity to network and build relationships.