Throughout the year I worked with a team of promoters and we did in store promotions, attended all the major shows in KZN, consistently posted things on social media (much to the annoyance of some people) and just continually created an awareness for the product. I also worked with the sales team from Crown National and Patelys, who are our distributors, to push the sales. Along the way we had many fights as my goal was to increase sales and I am result driven so I wanted to see results. I physically went to the different stores in the region to check if my product was indeed on the shelves. I always reported back to the distributors on my findings.
Jimmy's Sauce (being a South African brand) also won an international award at the World Hot Sauce competition, that took place in Louisiana for BEST Steak Sauce of the year.
I had a lot of fun promoting this amazing brand and got to meet many wonderful people along the way. Last week I got the total sales figures from both the distributors and KZN showed the biggest growth in SA.
- Crown National showed a growth of 134.4% (they distribute into all the butcheries)
- Patleys showed a growth of 110% (they distribute into all your retails stores such as Pick n Pay, Checkers, Spar, Makro)
No matter how good your product or service is, unless you consistently creating brand awareness by marketing and branding your product or service, it will never do well.
The distance between reality and dreams is taking action ... what action are you going to be taking to take your business to the next level in 2016 ?
