Time Poverty

ARE YOU ….

·        Feeling overworked and overwhelmed?  Constantly running around like a headless chicken and not achieving much?

·        Tired of spending so much time searching for content to post on your social media channels?

·        Stuck on how to leverage yourself and your talents to grow your business?

 

The SOLUTION …. TAB Virtual Business Support

Take a non-traditional approach to running and growing your business.  Imagine shifting your focus to the more critical details of your business.  Let me help you regain your time to focus on the income generating and business growth activities.  Let’s work together to find the best solution for your business needs while also building your personal brand.

While you might be professional, charming, impressive and influential in person your online presence could be saying the opposite.  Most entrepreneurs neglect to focus on their personal brand and only focus on building a company brand. 

Personal branding is a methodology of packaging all that in a way that works online via your website and social media presence.  I focus on articulating what makes YOU, your brand and your company brand exceptional.   I will develop an authentic online presence for your brand, one that is true to who you are.  Having a strong and consistent online presence among other media is essential in growing any brand.

 

I offer the following services:

·        Virtual Admin Support

·        Social Media Management

·        Marketing

·        Personal Brand Consulting

·        Public Relations

 

 

Don't get overwhelmed outsource!  Visit my website for further details on how I can help you www.tabvirtualbusiness.com

Personal Branding

A personal brand is something that all of us who has at least one social media account have to worry about. Your digital and social footprint is more important than you would imagine.

A company that wants to hire you or do business with you, will most certainly Google you before taking a final call, a research team will check out your online profile prior to granting you a fellowship, even your potential date will say yes to you only after running a quick search on you.

Your personal brand tells people who you are and what you care about when you are not there to tell them in person.

Your LinkedIn profile is a big part of your personal brand. If you don't have one, you should get started as that's part of your personal brand, too.  It is your online resume.

People who know you have ideas about you that formed during their interactions with you over a short period of time or over decades.  Your clothes are part of your brand, and so is your car, scooter, bicycle and even your address.  Your tastes in food, music, films, your jokes, your habits and your mannerisms are all part of your brand. Everything you do a reflection of your personal brand.

Branding yourself takes time and reflection. You have to ask a few questions of yourself, like:

What are my goals?
What am I working toward?
How do I want people to see me?
What is your niche?
What differentiates you from the rest?

 

 

www.tonibaptista.com

 

TAB Virtual Business Support Service

 

Outsourcing has become increasingly popular amongst entrepreneurs. Businesses have changed the way they run their operations and most small businesses now run from their home offices which cuts down costs dramatically. With the internet freely available communication with the rest of the world has become increasingly easier.

Virtual Staff are usually qualified, highly-skilled professional who works remotely, therefore eliminating the need for office space and IT equipment, along with all the mandatory permanent or temp staff benefits, thereby effectively reducing your overheads and optimizing your spend.

 

 

TAB Virtual Business Support Service was founded in 2009 but it was only in late 2012 that I started providing a full range of services to clients all over the world. I specialize in Social Media Marketing, Virtual Assistance, PR, Marketing and Branding. I provide a practical and flexible service, tailored to suit the individual business needs. I work with clients to help them focus on developing and expanding their business and work more efficiently towards achieving their business goals.

Services offered

Social Media Management: 

• Identify, evaluate and monitor relevant social media channels
• Follow the social media trends
• Writing the social media strategy
• Implement strategies for using social media channels for marketing purposes
• Setting up and customizing profiles on Linkdin, FB, Twitter, Pinterest, Google+ & Instagram
• Establish relationships with online communities by identifying key influences
• Attracting the right followers and growing your online presence
• Creating content (status updates, graphics, photo’s, video & links)
• Scheduling posting & promoting content
• Blog Updates
• Creating, implementing & managing campaigns (ad spend for campaigns is an additional cost)
• Reporting once a month.

 

 

 

Virtual Administration Support:

•  General Administration → Correspondence, Document drafting, etc.
• Transcriptions
• Newsletters via Mail Chimp
• PowerPoint Presentations
• Excel spreadsheets
• Invoicing & Expenses
• Online Research
• Email Management
• Mailing List Management
• Travel Arrangements, Hotel bookings & Itineraries
• Database Set up, Data entry & Management
• Diary & Appointment Management, including reminders

Biography Writing:

Simply send me your order as well as the data that you want me to work on. I’ll review your information then contact you to discuss your biography needs before proceeding. You’ll receive a draft of your paper before the deadline so you can check if there is anything that you need to change. Once you’re satisfied with the outcome, I’ll put the finishing touches to your biography before sending you the final result.

Public Relations:

• Providing a PR service to high end & marketable clients, by building their Personal Brand through the media
• Liaising with various media, Magazines, Newspapers, Radio & TV
• Raise the client’s social media presence & managing their pages
• Each client has a media tracking list to record all their interviews

Branding & Marketing:

Nelson Mandela once said, “Sport has the power to change the world.”  Well truth be told it also has the power to change your business. More and more companies are using athletes and fans to help market their products on digital channels.  Smart brands are learning how to engage these people in creative ways.

• 83% of fans are checking their social media while watching sports on TV    
• 63% of fans are using social media while at the stadium.

Together with Prosport International, who are the largest sports management agents in Southern Africa, we connect businesses to professional athletes in order to market their products, create brand awareness and increase your sales. We analyse your business and work out the best strategy linking you up with key players to represent your product to a large targeted audience. We work around your budget to create a suitable strategy.

Ready to take your business to new levels?  Mail me for further details tonibaptista@icloud.com



 

 

SPORTS MARKETING

Building your brand through sports

 

 

 

Nelson Mandela once said, “Sport has the power to change the world.”  Well truth be told it also has the power to change your business. 

 

The 2014 FIFA World Cup in Brazil was estimated to be the most widely viewed sports event in history, surpassing the 2010 World Cup’s 3.2 billion viewers and generating about $4 billion in sales for FIFA.  With an estimated 3.5 billion fans worldwide, there is arguably no social phenomenon with the same power to inspire, unite and connect as soccer. As a global language, soccer can provide an incredibly effective and cost-efficient way to engage with consumers.

Sports marketing focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote the sport or to promote something other than sport through sports. Sport marketing is also designed to meet the needs and wants of the consumer through exchange processes.
Sport marketing is an element of sports promotion which involves a wide variety of sectors of the sport industry including broadcasting, advertising, social media, digital platforms and community relations.

This process allows corporate brands to leverage athletes as brand ambassadors to reinforce brand positioning, build brand awareness, increase sales and create differentiation in the marketplace.
Famous athletes also sign contracts to work as celebrity endorsers and lend their images to marketers.  An great example of this is Herbalife who sponsor Cristiano Ronaldo.

Closer to home we look at a young company that has come a long way and who has had a phenomenal growth in the South African market, FUTURELIFE® has become one of the fastest growing and most credible health brands in South Africa.  Securing Bafana Bafana and Kaizer Chiefs striker, Bernard Parker as one of their brand ambassador has helped the growth of the company into a larger target market.

  

The biggest advantage of sports marketing is that it allows marketers to piggyback on the popularity and devotion many fans feel towards their favorite teams and athletes.  Social media has become the go-to resource for many fans seeking fan photos, news, information and behind-the-scenes peeks to their favorite teams.  Through social media, fans not only connect with sport teams and leagues, but the athletes themselves have accounts which allow potentially millions of fans to connect personally to the athletes and their teams. This direct connection has allowed fans to now be a part of the sport organization’s story.  Live-tweeting, fan giveaways, posting highlight reels, there are many unique strategies that sports teams have successfully used to create an active community following of their social media platforms.
More and more companies are using athletes and fans to help market their products on digital channels.

• 83% of fans are checking their social media while watching sports on TV    
• 63% of fans are using social media while at the stadium.

So smart brands are learning how to engage these people in creative ways.

We offers a full brand-matching platform to align the needs of the corporate brand with the public personality of an athlete. We also facilitate all aspects of the athlete endorsement spectrum, from long-term brand endorsements and product co-creation to speaking engagements and events.  We understand the requirements of corporate clients, and use its unique experience and global reach to maximise returns from athlete sponsorships, in line with brand strategy.

If you have any questions or would like to know more about how we can assist you please feel free to mail me at info@tonibaptista.com

Successfully Pitching Your Business 

To The Media 

 

One of the most frequent requests I receive from businesses is assistance in writing a press release with the goal of having their product or service appear in a variety of publications or media.   What many don't realize is to have your product or service written up in a publication or appear in the media isn't as easy as writing a press release, posting it online and then sitting back and waiting to magically appear in the media.  There is much more involved in getting out a story of your business, your product or your service. Much more.

Things to consider:

·         Journalists and editors receive 100's of emails a day from companies looking to have them write about their product, business or service.

·         People are busy. Journalists are busy. Editors are busy.

·         Editors and journalists are working on stories every day. Some publish daily, some weekly, some monthly. And they have ideas of what these stories will be ahead of their deadlines.

·         Each journalist generally focuses on certain specialties within their respective niche.

Now that you understand and consider the above points, what do you do? Here are a few tips in helping your product, service or company get more notice and attention from the media:

·         Pitch a story, not a product or service!  Your product or service isn't usually big news.

·         What is news is the story behind the product or service,

·         How it benefits people,

·         How people have used it for success,

·         How your product/service fits within the broader perspective of life, etc.

Put yourself in the shoes of the journalist and think about the story behind your product/service and what may be of interest to their readers by targeting the right people and get to the point.

Find out the journalists that cover the subject you are pitching.  Not all journalists cover all stories, many specialize in specific areas. Those that match your pitch are the ones you want to target.

Get to the point! Remember these journalists are very busy. Don't just send them a press release; instead, why not suggest a few story ideas that will fit within the realm of your targeted journalists beat? And, getting to the point quickly, simply and succinctly will increase your chances of getting noticed within the sea of emails they receive daily.  Don't expect overnight success.

Despite the fact that you may have the best story, product or service on the market, it's not a guarantee that journalists will write about you right away. Think of public and media relations as a journey.

What you need to do is build a relationships with the media for long term success of your public relations and media relations program. By building a relationship with journalists you are showing that you are a reliable source who understands their needs and are there to help them when they need you.

If you are looking for assistance in starting or improving your public or media relations program, feel free to contact me via email info@tonibaptista.com to schedule a time to discuss your needs.